Tag: where to shop

  • Bring your sporty chic out: The new summer sneaker trend is here to stay and how!

    Bring your sporty chic out: The new summer sneaker trend is here to stay and how!

    Make a style statement this summer by pairing your favourite outfit with a cool pair of sneakers. Yes you heard that right, sneakers are no longer limited to the gym; so brush those shoes lying at the back of your closet and experiment with this cool new trend this summer. Be it shorts, skirts or dresses sneakers look good with just everything. Not only are they comfortable but also fabulously fashionable. Sneaker-fever has officially taken over the fashion world with celebrities like Kangana Ranaut, Alia Bhatt, Anushka Sharma, Shraddha Kapoor, Sonakshi Sinha among others donning this stylish look at various events. Follow these pictures to get your inspiration for this cool chic look.

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  • Outfit of the week

    Outfit of the week

    If you are bored of the conventional skirts and need an outfit inspiration for the weekend, you definitely need to try this look.  Make a stylish statement with this flared midi floral skirt and a top. Summers is all about looking young and fresh, so get this head turning outfit of the week look by adding complementing accessories like a handbag, ballerinas, pearl bracelet, and a neck piece. If you are stepping out in the sun do not forget to add your favourite hat and those must-have glasses. Take a look.

     ootw-inpost

  • 5 lipsticks you definitely need to try this summer

    5 lipsticks you definitely need to try this summer

    Nowadays, lips are all about the pout. And there is no better way to add that extra punch to your everyday look than a bright lip colour. With the summer approaching faster than expected, a heavy face will just melt off and make your face look cakey. In such a case, the lipstick serves a great purpose; it is quick and easy to throw on and brightens up your face effortlessly. The right lipstick shade actually deepens the colour of your eyes and makes your face look sharper. A handy tube of lipstick is an essential item to always keep in your bag, be it at work or for a dinner with friends. Here is a list of five lipsticks you must get your hands on to this summer.

    Colorbar Creme Touch Lipstick ‘Passionate’

    This Colorbar creme touch lipstick is rich in moisturizing properties and makes your lips look fuller, creamier and moist all day. It has ingredients like shea butter, Vitamin E and sunscreen agents which nourish and protect your lips against UV rays.

    passionate by colorbar
    Source

    Lakme Absolute Sculpt Studio Matte ‘Peach Pout’

    If you are looking for versatile colour options between shades of pink and red, you must try the peach way. ‘Peach pout’ is a highly pigmented lip colour from Lakme’s latest collection of matte lipsticks. It adds dimension and strength to your lips and makes it easier to highlight them. Recommended by Lakme’s makeup experts, this new range also promises high-colour long-lasting matte pout in just one stroke.

    lakme-absolute-matte-lipsticks (1)
    Source

    L’Oréal Colour Riche Lipcolour ‘Fairest Nude’

    This summer do not miss out on this luxury lip colour by L’Oréal. This new nude lip shade adds rich luminous colour in a weightless, creamy texture and moisturizes the lips making it stay for hours without flaking or splitting.

    loreal fairest nudeSource

    Lancôme Rouge In Love ‘Crazy Tangerine’

    Lancome’s crazy tangerine is a warm-toned orange with a hint of gloss. Although this lip colour might come across as thin in texture, it has the power to stay in place for 4-5 hours. The subtle orange tint will brighten up your summer outfits while leaving your lips moist all day and is one of our favourite lipsticks for summer.

    rouge , tangerineSource

    Mac ‘Ruby Woo’

    This matte red lipstick feels soft on the lips and just one swipe gives good enough pigmentation to last an entire day. This cherry red lipstick suits all skin tones, instantly brightens the face whilst making your teeth look whiter. It gives full coverage to the lips and adds a smooth texture that is sure to stay on for 6-8 hours. 

    red-lipstick-MAC-Ruby-Woo1Source

  • Love leather handbags? Risa should be your new destination

    Love leather handbags? Risa should be your new destination

    Having developed a knack for leather products early on in their lives, Riddhima and Saloni from the brand Risa followed into their father’s footsteps of working with leather products. The brand ‘Risa’ does not just provide premium quality leather handbags but also provides an opportunity to customers to express their individuality through customisation. We met the two sisters to find out all about their journey and here are the excerpts from the interview.

    https://www.youtube.com/watch?v=tg98rFjn_Uw

    Meet Riddhima and Saloni, two sisters who combined their knack for creativity with their business acumen and started their own label Risa which specializes in leather handbags. The siblings take pride in the fact that their designs go beyond the usual and offer customers much more in terms of quality and styles.

    The kind of people who come to buy the products are those who appreciate new techniques and designs and are not just limited to classic bags. They do not just want blacks and beige, but like to explore more stuff and colours. There are a lot of foreigners also who come to the store, and they are the ones who have now become the main market customers, since they like exploring new stuff, and we are mostly catering to them.”

    risa-pic1

    A quick glance at their store in Delhi’s Mehar Chand market is good enough to help you understand their design sensibility. Intricate detailing and a touch of uniqueness are prominent in their craft and their products speak the same story.

    “We do a lot of hand-weaving, and hand-tooling, hand-painting, embossing and perforation which is something very different and not in the market as of now. We are trying to make something very unique and different in terms of leather handbags in the market. The next collection coming up will be a tie and dye collection with a lot of weaving incorporated into it and hand-painted leather.”

    risa-pic2

    You can choose from a wide variety of bags for men and women available in their various collections or even have them customise a bag for you. A new feature in the Indian market, Risa lets you add little details to your bag as per your liking.

    Website: http://www.risabags.com

    Available at;
    Risa
    39 Meherchand Market
    Lodhi Colony
    New Delhi

  • The art of handmade shoes by Rameshwar Arya

    The art of handmade shoes by Rameshwar Arya

    Handmade shoes are a thing of the past. But we caught up with Rameshwar Arya who is keeping the trend of making handmade shoes alive…This is his story.

    Meet Rameshwar Arya, a shoe maker who works out of Delhi’s Nizamuddin area and has been in the business from the age of 17. While high-end international brands of shoes dominate the mind space of the Indian consumer today, Bollywood’s veteran lyricist ‘Gulzar’ gets his shoes custom made by him.

    Screen Shot 2015-02-18 at 4.02.17 PM

    Rameshwar makes shoes for the differently abled and also for people with big shoe sizes.

    He is one of the few people who is keeping the trend of making handmade shoes alive even today.

    Contact him at – 9718210998

    Nizamuddin West Market, New Delhi – 110013

     

  • Outfit of the week

    Outfit of the week

    Need inspiration for your outfit this weekend? We’ve found this street style look at www.nymag.com which is perfect for both day and night time. It’s good for dressing up or dressing down AND you can get this entire look at KOOVS!

    nymag

    We absolutely love this look and put together this Koovs version of it for ya’ll. The knot at the bottom of the maxi is a catchy detail that can be done to most of your maxis or long skirts. Pair your maxi with a statement belt and a tote. Accessories always add that little finishing touch to all your outfits so you may add bangles, chunky bracelets and sunglasses to it. If you’re not a fan of high heels then wear these cool flats instead. Have a great weekend!

    Outfit of the week
    All products are available at www.koovs.com

    All pictures have been sourced from www.koovs.com

     

  • Preview: Designer Annamika Khanna’s collection at Ensemble

    Preview: Designer Annamika Khanna’s collection at Ensemble

    Designer Annamika Khanna’s preview at Ensemble defines an exquisite paradigm in the world of Fashion!

    Visit the multi-designer fashion store ‘Ensemble’ located at the DLF Emporio mall, New Delhi to catch its first ever preview of celebrated designer Annamika Khanna’s collection. Known for her exceptional blend of Indian crafts with a modern twist, this Kolkata-based designer recently unveiled her new collection that’s impeccably designed with various techniques & foolproof craftsmanship. Take a look.

    https://www.youtube.com/watch?v=zVFnRT_l7Jc

    Incorporating a palette of various shades in her traditional style, the collection comprises ivories and blacks with deep reds, pastel pink and fresh floral prints to get that ethereal look.

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    Where: Ensemble, DLF Emporio, Vasant Kunj, New Delhi

    For more information log on to – www.ensembleindia.com

  • 3 face highlighters available in India that you must try

    3 face highlighters available in India that you must try

    A new makeup essential in your vanity kit is a highlighter. A highlighter basically makes your skin glow just like it does under candle light without the obvious noticeable impact of shiny sparkly shimmer. It is an amazing product to emphasise your best facial features and draw attention away from the ones you aren’t very happy about. Here are three face highlighters in India that you can choose from.

    Before you buy a highlighter make sure you choose the right highlighter type according to the amount of glow you want on your skin. Please refrain from over-applying the highlighter as that just burns the light on your face and makes it look very shiny. Here’s a tutorial by Reiva Cruze to help you learn how to apply a highlighter properly.


    A liquid highlighter works best for full coverage. You can also mix it with a moisturiser and apply it all over your face. Liquid highlighters add dimension to your face and prevent dullness and are a great product for dry skin.
    If you’re looking to highlight your cheekbones, brow lines, chin and the bridge of your nose for that daily, dewy look, Benefit Cosmetics’ High Beam should be your go-to product. This liquid highlighter is perfect to use after you’ve put your foundation on. It blends with the skin and does not get absorbed into pores. Moreover, it does not clump up and lasts for a good 6-8 hours. The only two problems with this product are its packaging and price. It’s packaged just like a nail polish which can sometimes result in a messy over-application and it’s priced high at INR 2,990. You can buy this product online here www.elitify.com

    Face highlighters in India high beam Benefit cosmetics
    A more affordable option is Colorbar’s Radiant Glow Illuminator pen. Its tip is in the form of a brush that is not the most suitable option for applying a highlighter so we suggest you get some product on your finger tips to avoid slathering too much of it on to your face. This product is very good for special occasions and parties because of its champagne colour like sheen finish. Just pat the product on to the skin, do not rub it in as it just vanishes. You may buy the product at any ColorBar store for INR 525 or order it online here at www.nykaa.com Face highlighters available in India Colorbar highlighter

    Powder Highlighters are our personal favourites. They are easily available, inexpensive and amazing to use at home. Powder highlighters are best for everyday use as they give just the right amount of glow that’s ideal for daytime. You can just use a brush and dab it all over your face or use it on specific areas to highlight them. These are very good for under-eye application as they make your eyes stand out too.
    Bobbi Brown’s Pink Quartz Shimmer Brick is a very good powder highlighter for both day and night time. It offers five different shades in the form of a compact brick which you can either use individually or together. The different shades can be used alternatively as eye shadow and blush too. This highlighter is perfect for oily and combination skin as it does not cake up and lasts for very long. Please do not drop the compact on the floor because once it breaks, all the shades get mixed up and it becomes very difficult to use. This product is easily available at all Bobbi Brown stores.

    Face highlighters available in India Bobbi Brown highlighter

     

    If you would like us to try out any other products for you please let us know, we would be happy to try it out and review it.

  • Valentine’s Day gift ideas for him

    Valentine’s Day gift ideas for him

    The popular perception is that Valentine’s Day is tough on a man. On the contrary, if you’re the kind of woman who doesn’t believe in clichés and loves to make her man feel special, you know that the day of love is way trickier for you. The reason is simple! Picking a V-day gift for a man is a mind-boggling game at a time when all the shops are decked in different shades of pink and red. But help is at hand… Here’s a list of Valentine’s Day gift ideas for him that will help you with your conundrum. 

    Is your man the dapper variety? Well, then we suggest you pick a pair of shoes, a Henley shirt or cuffed jeans. If you’re not sure about the sizes then go for fashion accessories like sunglasses, cufflinks or a tie.

     

    Valentine-pic1

    If your budget allows you to buy something extravagant, turn to watches. Most men wear watches on a daily basis. Plus, a watch will remind him of you every day… or shall we say, every minute?! You can also buy him a wallet or a new bag for his laptop.

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    Technology is to men like fashion is to women, so get your man the latest gadget if he doesn’t have it already like the new iPad. If he does, then maybe look for an upgraded version of his favorite gadget for instance, an iPhone 6 from a 5S. If you’re not looking at spending so much money then get him the right add-ons for his gadgets like a wireless mouse, an external hard drive or maybe a power bank.

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    For the fitness freaks out there, you may purchase portable resistance bands, wireless Bluetooth earphones, armbands or wristbands for running. 

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    If your Valentine is a travel enthusiast, you would want invest in a good travel or shaving kit along with the right toiletries. Since men don’t really appreciate the cutesy printed kits, we suggest you go for one in black or a dark blue. Add a nice shaving gel, an aftershave lotion, a deodorant roll-on or maybe a beard smoothening lotion if your guy likes to sport a stubble.   

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    If none of these Valentine’s Day gift ideas for him sounds appealing to you then go for traditional treats like chocolate-covered strawberries, a pack of his favourite dark chocolates, a bottle of his preferred  wine or better still, take charge and take him out for a sweet candlelit dinner. 

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    Looking for a Valentine’s Day gift for her? Click here to get a list of ideas to get you started

  • Valentine’s Day gift ideas for her

    Valentine’s Day gift ideas for her

    Valentine’s Day is just around the corner and there’s no better way to show that special someone how much you care than with a personalised romantic gift. We totally get how choosing a gift for her can give some of you sleepless nights. If you’re truly at your wits’ end, we have a list of Valentine’s Day gift ideas for her you can easily choose from to make this Valentine’s Day totally special. 

    Valentine Gift Ideas for Her

    1) Funky gift items

    From muti-coloured textured shorts to phone covers and funky tees, you can impress your girl with these little gifts packed in cute and quirky boxes. Trust us, she’ll be amazed at your ability to break away from clichéd gifts while maintaining the traditional romance of a day such as this.   Brands like ‘Chumbak’, ‘Happily Unmarried’ and ‘Quirk Box’ offer a great variety of many such items.

    Valentine gift ideas for her-Funky gift items

     2) Makeup

    To say that “women like makeup” is as big an understatement as “the Eiffel Tower is a tall building”. That’s right… women LOVE makeup! Adore it! Cherish it! Nothing will make your girlfriend let out a squeal of excitement like lipsticks, blushers, eye colours or her favourite nail paints. If you don’t know what to choose, buy a customised makeup basket that has a little of everything. You can order these online from websites like nykaa.com or walk in to a Sephora store!

    Makeup-perfect Valentine gift ideas for her

    3) Hand-make your gifts

    If these Valentine’s Day gift ideas for her are not making the cut for you then try hand-making your gift. Make a card, bake a cake or gift her a photo frame with pictures capturing your favourite moments together. If you feel none of these will please her, YouTube has a variety of DIY videos to help you out.

     Hand-make your gifts for her

    4) Gadgets

     If you know she’s been pining to upgrade her phone, this is the perfect time to indulge her. Regardless of your budget, the market is flooded with a plethora of smartphones and tablets that you can choose from. Think iPhone 6, Samsung Galaxy Note 4, iPad mini or newer entrants like Xiaomi. Step into stores like Croma, Jumbo Electronics and Reliance Digital and pick the one you think will please her the most.

    Gadgets for Valentine’s day gift

    5) Jewellery

    Sweep her off her feet with a bag full of handpicked accessories like neck pieces, bracelets, earrings and rings. Forever 21, Accessorize, Claire’s, Aldo, Zara are the stores you need to go to if you want to win her over all over again! If you feel you don’t understand your girlfriend’s taste when it comes to accessories, stick to neutral colours like beige, white, gold or blush as these go perfectly with almost everything.

    Jewellery for her

    6) Watches

    Another Valentine gift idea for her is a wrist candy. Beautiful time pieces never go out of fashion. Pick a piece from Tissot, Longines, Cartier, Omega or Fossil and you’ll have a happy girlfriend for a long, long time. Watches gift for her

    If your plan this Valentine’s Day is to remind her how much you love her and care for her, the best way is to bundle up one of these lovely presents with some old-school romance. Flowers, chocolates and a dinner date in a candlelit restaurant should do wonders! Remember how special she makes you feel all the time, now it’s your turn!

  • 3 face primers in the Indian market that you must try!

    3 face primers in the Indian market that you must try!

    The new essential in your makeup kit is a face primer.  For those of you who are not aware of the importance of a primer, it’s the new step that is followed by the age-old regime of CTM (Cleansing, Toning and Moisturizing). Not only does a primer hold your makeup for a long time, it preps your skin for absorbing makeup, minimises pores and fine lines and acts as a protective layer between your skin and your foundation. Here are three face primers in India that you must try.

    If you need to learn how to apply a face primer, here’s our favourite (very simple and easy) Youtube tutorial by BlushBeautyTutor;

    https://www.youtube.com/watch?v=GrUiHLQM478

    #1 L’oreal Paris Base Magique Transforming Smoothing Primer

    Recommended for oily skin, the ‘L’oreal Paris Base Magique Transforming Smoothing Primer’ has a mattifying effect. It takes away any signs of oiliness, fine lines and pores like magic. It has a slightly rosy shade that covers imperfections and gives a perfect base for your foundation coverage

    Loreal Base Magique Primer

    You can order this product at www.nykaa.com by following this link: http://goo.gl/KtdTzY

    #2 Benefit The Porefessional

    Benefit Cosmetics’ ‘The Porefessional’ is best suited for women with large pores. This oil-free primer with Vitamin E extracts minimises the appearance of pores and leaves the skin feeling silky and smooth. It also holds your makeup together for a very long time.

    Benefit the prefessional

    Benefit The Porefessional is one of the good face primers in India available at Sephora stores. If you are lazy to go to a story you can also get it online on www.eBay.in by following this link http://goo.gl/9byvmK

    #3 Revlon PhotoReady Perfecting Primer

    Revlon Photoready Perfecting Primer is a light-weight product, good for everyday use. For people with acne-prone skin this primer’s creamy tint covers blotchiness and redness perfectly. It also controls oil and refines skin texture. You need to allow two-three minutes for this product to settle into the skin and it’ll keep your makeup on perfectly for around six hours (on a greasy summer day).

    revlon-primer-1

    Also available at www.nykaa.com – http://goo.gl/nuPjVu

    If you would like us to try out any other products, please do write about it in the comments section below and we will be happy to write about it!

    All pictures sourced from the respective brand’s websites. 

     

  • Must visit – The walk-in Ginger Bread House at La Baguette,  The Imperial, New Delhi

    Must visit – The walk-in Ginger Bread House at La Baguette, The Imperial, New Delhi

    ‘Tis the season to be jolly and who doesn’t love all the Christmas decorations and festive lights! We bring to you another fancy yet affordable destination to celebrate the holiday season: The Imperial hotel, New Delhi. A one-stop shop for Christmas lovers is the walk-in Ginger Bread House stationed at the hotel’s famous pastry shop, La Baguette. It makes for a perfect Christmas evening in the city. Here’s all you need to know about this unique installation coming from the hotel’s executive chef – Vishal Atreya.

    https://www.youtube.com/watch?v=g–S9KUXGYQ

     

     

  • 5 must-have Lancôme Products for your Daily Makeup Routine!

    5 must-have Lancôme Products for your Daily Makeup Routine!

    Maison Lancôme launched its refurnished store at Select City Walk Mall in the capital recently. The unveiling was attended by every beauty and makeup lover in the city. Celebrity makeup artist Stafford Braganza also graced the event and told us all about his favourite Lancôme products. Here’s the lowdown. 

    Stafford Braganza: Hi my name is Stafford Braganza. I am the national makeup artist for Lancome India. I started my career with Lancome 19 years ago in the United States. And Almost 19 years later I am now here in India heading the artistry team and also makeup education.

    Maison Lancome reopened its doors to its loyal followers at Select City Walk Mall, Saket recently and the launch event was an extravagant affair. Celebrity makeup artist Stafford Braganza graced the occasion with his presence and had a little chat with us about his favourite products from the brand’s new range. Here’s what he had to say;

    Stafford Braganza: So my five favourite products from Lancome goes as follows;

    #1 Genifique

    First we have ‘Genifique’, Genifique is a miracle in a bottle, I can call it. It is a serum that actually prepares your skin for makeup to actually come on. It’s a very light serum it actually works on a gene technology so when you put it on it prepares your skin and in a long run your skin feels very soft and supple and it actually regenerates our new skin cells and makes the skin even more softer. 

    #2 Le Crayon Khol

    My next product is ‘Le Crayon Khol’, Le Crayon khol in other words would be called ‘kaajal’ pencil but I like to call it khol pencil because unlike a kaajal this product will not smudge unless you want it to smudge. This is a good product to actually wear during the day time and with a little swish of your fingers on your lashes it actually gives you a very soft smokey look and this can be actually used along with your eye shadow palette which is also one of my favourite.

    #3 Hypnose Eyeshadow Palette

    This is called the ‘Hypnose’ palette style 1. For all you ladies out there that want one palette for evening and night look we have this one because you have your light colours then you have your darker colours.

    lancome product

    #4 L’ Absolu Rouge’ number 134

    My favourite red lipsticks in Lancome it’s called. L’Absolu Rouge’ number 134. This red lipstick is actually very good for most Indian skin tones because we Indians have yellow undertones so picking the right red lipstick is very very important. So number 134.

    #5 Tient Miracle

    And finally last but not the least I have ‘Tient Miracle’. Tient miracle is again another foundation that Lancome introduced couple of years ago but this will still remain my favourite only because this product has 40% of water and having 40% of water in your foundation really hydrates the skin.

    Tient Miracle from lancome

  • New in the city – Bespoke beauty & makeup by Guneet Virdi

    New in the city – Bespoke beauty & makeup by Guneet Virdi

    Makeup artist and skincare expert Guneet Virdi launched her new studio in the capital recently. Actress Neha Dhupia graced the occasion with her presence. She looked vibrant donning makeup by the artist herself!

    Makeup artist & skincare expert Guneet Virdi unveiled her new studio in the Capital located in the bustling Meherchand market recently. Having graduated from London college of Makeup, this fashionista is all set to give a make-over to Delhiites with her specialization in the field of bespoke makeup and skincare.

    Guneet Virdi

    Adding to the highlight of the launch was actress Neha Dhupia donning a blue ‘Cameron Kham’ ensemble with a Bottega Venetta knot clutch and black pumps looking glamorous as ever. Her impeccable, make-up, of course was done by Virdi herself!

    Guneet Virdi with Actress Neha Dhupia

    Specializing in Runway, Bridal, Minimal, Theatre, Vintage and other kinds of make-up, Virdi’s studio is set to be the next big destination for all the makeup enthusiasts out there!

  • Fashion trends for men – Autumn/Winter 2014

    Fashion trends for men – Autumn/Winter 2014

    Every season comes with a list of trends that makes the transition into different weather more exciting. Here’s a curated list of winter fashion trends for men that must be followed to stay ahead in the dressing game. 

    1. Patterned jackets

    Jackets have always been an indispensable part of a man’s winter wardrobe and this season is like any other. However, a little experimental twist in terms of patterns and prints on jackets can really add that something extra to your ensemble, creating a look that promises to grab eye-balls wherever you go.

    Patterned jackets-winter fashion trends for men

    1. Movember moustache and beard

    Who says that the Movember moustache and beard cannot continue in December? Or even January for that matter! That scruffy look goes perfectly with the winter attire, plus all that facial hair is the most natural shelter to brave the cold wintery winds. How about growing a beard this winter if you haven’t already?

    Movember moustache and beard

    1. Quilted/Bomber jackets

    These jackets look cool and make for one of the safest fashion trends for men. And they keep you warm. Also, they never go out of style. Those are reasons enough to strut quilted/bomber jackets around the winter.

    Quilted,Bomber jackets-fashion trends for men

    1. Corduroy Suits/Shirts

    Ah! The classic look! Winters are all about subtle shades and these colours when paired with a fabric like corduroy, the look stands apart. Suits, shirts and trousers in corduroy are meant for the cold weather. Wear them.

    Corduroy Suits and Shirts-winter fashion for men

    1. Layering

    Layering different types of clothes to get a whole new look is the best thing about winters. A few pieces clubbed together in different combinations can result in multiple looks for a man’s attire. Scarves, mufflers, sweaters, jackets, shirts etc. can all be layered in various ways for getting that dapper look!

    Layering clothing for Men-perfect for winter fashion

    1. Wintery bag

    Sling bags, messenger bags, duffle bags etc. in colours of tan and grey would make for a perfect accessory to go with a man’s winter ensemble. Completing the look, these bags are not just an aesthetic addition but they also provide great utility for keeping your belongings safe.

    Wintery bag

    1. Shearling

    For those who don’t know what a shearling is, it is fluffy animal wool derived from sheep or lambs mostly used in jackets. Most commonly found around the inner linings and collars in a man’s jacket, shearling is going to be one of the biggest recurring trend for this season.

    Man’s jacket, shearling

    1. Monochromes

    Well, that’s just a winter thing! Experiment with the blacks and whites or just add a touch of a bright shade with your monochromes and voila you’re the perfect winter guy!

    Monochromes

    All product images sourced from – Jabong.com, Myntra.com, Zara, Koovs.com, Forever21, Snapdeal.com and Elitify.com