Tag: Movie promotions

  • Kareena Kapoor & Arjun Kapoor promote Ki & Ka posing for the shutterbugs

    Kareena Kapoor & Arjun Kapoor promote Ki & Ka posing for the shutterbugs

    Of late, we have realized that Bollywood actors are taking their jobs way too seriously. We mean the real run for money starts post the final pack up. So, when scheduled promotions become a passé, photo shoots and more photo shoots become the next best alternative. In fact, the trend is keeping all the actors up on their toes. Every time they step out of their vanity van they have got to make a fashion statement and let people write and talk about them. What happens next? A movie promotion in full swing.

    Following the route, latest movie promotions had Kareena Kapoor pose for the shutterbugs in her oh-so-beautiful vintage favourites. She ditched those skinny pants as a welcome change and wore a pair of non-skinny denims and a printed shirt, both from Michael Kors. Being the fabulous that she has always been, she teamed it all with just one accessory – the tan belt. Arjun Kapoor, who will be playing her husband in the film complemented his co-star decked up true to his character. Yes, while Ki (Kareena) showed up in retro chic, Ka (Arjun) nodded like a perfect husband in a polka-dotted t-shirt. Just awesome!

     

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    Pictures By: Viral Bhayani
  • Alia Bhatt, Sidharth Malhotra and Fawad Khan promote Kapoor & Sons (Since 1921) at DLF Mall of India in NCR

    Alia Bhatt, Sidharth Malhotra and Fawad Khan promote Kapoor & Sons (Since 1921) at DLF Mall of India in NCR

    The team of Kapoor & Sons (Since 1921) visited the DLF Mall of India as part of their movie’s promotion. The mall authorities played the perfect host and made a surprise arrangement for Alia Bhatt’s birthday. While Alia, Sidharth and Fawad waved to their fans gathered in huge numbers, a small cake cutting ceremony added to the fun. The trio spoke to the media and even danced to the song ‘Kar Gayi Chull’ from their movie and compelled the entire crowd to shake a leg with them.

    Alia looked relaxed in a blue half-printed knee-length dress while Sidharth and Fawad turned up in their usual best. 

    400 brands meticulously spread across 2 million square feet of land – yes we are talking about the largest mall of the country. The recently-opened DLF Mall of India in Noida is certainly a shopper’s paradise housing a plethora of high-street brands under one roof.  H&M has its biggest store here.

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    Pictures By: Viral Bhayani
  • Airport spotting: Alia, Sidharth and Fawad reinvent easy-dressing with a bit of mischief

    Airport spotting: Alia, Sidharth and Fawad reinvent easy-dressing with a bit of mischief

    Movie promotions have certainly moved beyond first looks and a run-of-the-mill teaser song. Gone are the days when an actor’s job was just limited to acting and shooting for the movie. The acting bit only makes up for the half the work today. The second half consists of promoting the movie. And by promoting, we mean offering a limited yet very exciting insight into the movie and converting every viewer possible into an end consumer. Did we mention that promoting the movie has very little acting involved? Yes, promoting means you have to look effortlessly fashionable and confident while travelling across the country to give millions of people a reason to buy that one ticket to watch your upcoming movie. The cast of Kapoor & Sons (Since 1921) is setting a perfect example of the same.

    Set to hit the screens this Friday, the super stylish cast of the movie in their comfy denims showed up at the airport with a bit of both – mischief and intelligence. Their t-shirts read out the movie title and its date of release – out and loud and at the same time they redefined the denim-look for all the travel junkies. In case fashion critics are looking at them closely – we must admit this trio is only leading the way up.

    PS: Break the head-to-toe denim look with a great pair of shoes. Find out your inspiration in the pictures. 

     

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    Pictures By: Viral Bhayani
  • In pictures: Kareena Kapoor & Arjun Kapoor promote Ki & Ka at DNA iCan Women’s Half Marathon in Mumbai

    In pictures: Kareena Kapoor & Arjun Kapoor promote Ki & Ka at DNA iCan Women’s Half Marathon in Mumbai

    The fifth edition of DNA iCan Women’s Half Marathon held in Mumbai on the Sunday after International Women’s Day had the perfect star cast hooting for it. Kareena Kapoor and Arjun Kapoor sportingly showed up at the event wearing the title of their first movie together right up on their shoulders.

    Written, directed and produced by R. Balki, Ki & Ka revolves around a married couple swapping roles (LITERALLY) and looking at life a bit differently. Subtly challenging gender roles placed upon men and women in the Indian society, it aims at leaving the audience with some food for thought.

    While we all await the release in anticipation, here’s Ki & Ka in pictures doing some real promotions.  

     

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    Pictures By: Viral Bhayani