This surprise given by the an entire neighbourhood to their deaf neighbour will make your heart melt

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‘Hearing hands’ a campaign devised to promote Samsung’s video call centre for hearing-impaired people took a touching approach and pleasantly surprised Muharrem, a hearing-impaired individual from a neighbourhood in Istanbul.

In order to shoot this ad campaign Samsung and Leo Burnett carried out training sessions for a month in a neighbourhood so that everyone around could learn sign language. Muharrem’s sister Ozlem collaborated with the production crew and gave him this surprise. Watch this video to find out what happened next.

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