New in the city – Fashion label ‘I.AM.ME’ by Akanksha Gupta

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Meet Akanksha Gupta, an architect-turned-designer who is set to launch her fashion label, I.AM.ME. The collection takes inspiration from the fact that every individual has a unique take on style. The label promises to enable every woman to embrace her innate flair for dressing with confidence and panache. Launching in December this year, I.AM.ME merchandise will be available at South Court Mall, Saket, New Delhi. Here are some excerpts from our conversation with the designer.

Former architect turned fashion designer Akanksha Gupta talks about her label ‘I.AM.ME’ and how it’s a confluence of her love for design, be it in architectural spaces or in fashion.

Akanksha Gupta: I’ve always been keen on designing, on designing everything that comes in my way and designing basically is a way of life for me. So I always wanted to combine different paradigms of design and see what all one field of design can offer to the other and how all of them can marry and how all of them can go together hand in hand.

Catering to a market that’s confident yet comfortable in its own skin, the designer believes that her collection cannot be stereotyped. It is simply an everyday celebration of a woman’s identity and personal style.

I  am me  fashion

Akanksha Gupta: Each piece is unique by itself. Like every individual is unique by itself, like the attitude is so unique and the inherent style of everybody is unique; similarly each outfit from I.AM.ME is unique and we do not want to do copies of any of the styles.

I.AM.ME takes pride in offering an exceptional and inimitable way of turning a day dress into nightwear in less than a minute.

Reversible Dress - i am me

The Reversible Dress

Akanksha Gupta: Right now the collection we will launch with will have a few ranges of sub collections if I could say, one of them being a reversible dress which is for those women who work hard and party harder. For those who go to office and then they go to party directly after office. So it’s a simple dress where in you go to office wearing a nice color which is soothing and when you are working it will put you in the frame there and when you want to go to a party right after that you just unzip it, reverse it and you are ready to go.

Launching in December this year, the brand promises to be a one stop destination that will capture the exuberance of a woman’s everyday life.

Akanksha Gupta: We will be launching through our first flagship store in South court mall, Saket. So around New Year we’ll launch our first flagship store with our first collection as well.

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